Young woman with long brown hair sitting on the floor, wearing a white sleeveless top and light blue jeans, tying white sneakers with green accents in a minimalistic white background.

HI, I’M SAM.

My love for design goes all the way back to when I was a kid, sitting at my parents’ dial-up computer and playing around with Paint and WordArt for hours, simply because I enjoyed creating.

That interest never really went away. Years later, I started building websites for friends for fun. Eventually, businesses started reaching out and something I had always enjoyed naturally grew into SL Design Co.

Today, I combine that lifelong love of design with my interest in social media and strategy. I put a great deal of care into everything I create, making sure every website, post and design has a purpose and feels true to the business behind it.

A young woman with long brown hair, wearing a black turtleneck and black pants, sitting at a wooden table with a silver laptop, a white mug, and some notebooks in an office setting with a framed black and white photo of a parking lot on the wall behind her.

MY APPROACH TO WORK

My approach is simple: understand the business first, then create what it actually needs. I don’t believe every business needs the same website, the same content plan, or the same online presence. I take the time to understand what you offer, who you serve and what you want people to do when they find you.

I’m naturally thorough and detail-oriented. I care about how everything looks, but I care just as much about whether it makes sense, works properly and feels true to the business behind it. I’m also constantly learning, testing and looking for better ways to do the work.

Chocolate chip cookies on a wooden board outdoors with a green landscape and cloudy sky in the background.
Freshly baked cheesy stuffed bread rolls on baking trays.
A white round plate with stir-fried vegetables and noodles garnished with cilantro, placed on a wooden surface.
Close-up of small bowls filled with salad, sliced boiled eggs, shredded cheese, ham, and vegetables.
Slice of cheesecake topped with whipped cream, caramel drizzle, chopped chocolate, and fresh strawberries in a white bowl, with a window and outdoor scenery in the background.
A rural farm landscape at sunset with the silhouettes of four silos and farm buildings against a colorful sky with hues of orange, pink, and blue, and a flock of birds flying overhead.
Indoor space with large windows, ceiling fans, tables, and chairs, with sunlight casting shadows on a patterned carpet.
A dessert dish with whipped cream and strawberries in a white ramekin, placed on a white plate with a cloth underneath. The background shows a blurred outdoors scene with green grass and trees.
A white plate of sliced beef, shredded cabbage salad with carrots, peppers, and cilantro, and sliced cucumber placed on a wooden table.
Plate of French fries, coleslaw in a small cup, fried shrimp taco with lettuce, cilantro, and lemon wedge, all set outdoors on a wooden table.

THE EXPERIENCE BEHIND MY WORK

My professional background is rooted in the restaurant industry. I grew up around restaurants, went on to manage several of them and eventually owned and operated a restaurant with my husband. That experience taught me how businesses operate behind the scenes, how much responsibility business owners carry and how important clear communication and good customer service really are.

It was while managing a restaurant that I built my first website. I’m primarily self-taught, which has meant learning through research, experimentation and hands-on experience. I have used Canva for more than eight years and am Canva certified.

Three people holding a large ceremonial check at an indoor community event. The check is made out for ten thousand dollars to Blessings, with signatures at the bottom. A man on the left, in a white shirt with small black dots, and two women, one in the middle with blonde hair and glasses, and one on the right with long brown hair, wearing a beige vest and a black beanie. Behind them, there is a poster with the words 'Driving rural prosperity.ca' and some landscape imagery.

ROOTED IN COMMUNITY

I was born and raised in Saskatchewan and live in a small community, where small businesses and community involvement often go hand in hand. Outside of work, I’m a mom and spend much of my time volunteering, serving on community boards and helping organize local fundraisers.

I understand that small businesses don’t operate like large companies with dedicated marketing departments, unlimited content or extra time to manage every part of their online presence. They’re built on personal relationships, word of mouth and trust within their communities. That understanding shapes the way I approach websites and social media.

What I create should feel genuine to the business, make important information easy to find and help owners communicate clearly with the people they serve.

Let’s Talk About Your Business

Whether you need a new website, consistent social media support or aren’t quite sure where to begin, we can start with a conversation about your business and what it needs.

Explore Working Together →